Staples Tablet Homepage Takeover

• flash
• landing page

Announce the arrival of the BlackBerry PlayBook with a homepage takeover. The ask was to incorporate a teaser to watch video, highlight 3 accessories with images and pricing, and the main thought.

Provided 3 options for creative review and recommended this minimal version. The thought process is that you're either interested in tablets or not, accessories won't be the convincing factor. In addition, the takeover is an interruption and should remain simple.

Pitched the idea of animation, syncing with the large promotional banner on the homepage, giving the takeover content and engagement.

Concepted, pitched, executed and tested in 12 business days.

Launch Takeover →